Consumer preferences are ever-changing and if you want to keep up with changing needs, you’ll need to face the fact that your brand requires occasional modernization. Modernization can mean a lot of different things, from updating technology to refreshing your branding as a whole. DSG believes that the core to modernizing your brand lies in your SEO strategy. Check out these 4 tips for brand modernization using SEO in 2020!
Looking at your Website
Your website should function as the face of your brand. Oftentimes, it will be the first thing people see from you, so treat it as such! An aesthetically pleasing website can be as important as a welcoming in-store atmosphere.
SEO for your Website
By implementing an SEO strategy, you can make your website easier for prospects to find. A surefire way to lose a prospect before you’ve even spoken to them is through a nonexistent or difficult to find website. SEO strategies involve incorporating keywords into your website and other content in order to reach audiences searching for your niche of expertise. Choosing the right keywords is crucial to beginning your strategy – read our blog on SEO Tips to Boost your Search Engine Performance to learn more about SEO strategy.
Is your Website up to Date?
We’ve all had an experience where we visit a business’s website only to find that it looks like it came straight out of the year 2005. Not only is it visually unappealing, but it’s difficult to navigate and has frustratingly long loading times! Does this sound like your website? If so, you have some serious updates to make.
Optimizing your website to give it a modern look and feel is a necessity in today’s digital era. If you’re not keeping your site up to date, you’re already falling behind your competitors. Speak to DSG experts today or read our blog on Improving your Website’s User Experience if you’re interested in learning more about website optimization.
Your Brand Content
A content strategy is defined as “the ongoing process of transforming business objectives and goals into a plan that uses content as a primary means of achieving those goals” according to MarketMuse. The content you put out into the world reflects strongly on your brand’s voice. Always be considerate of how you would like your brand to be perceived.
Content Strategy
Develop a content strategy coupled with your SEO strategy to further advance your brand modernization strategy. Reflect on your existing brand voice; is it still relevant, functional, and representative of your brand as a whole? If your content is feeling outdated, introduce new materials. Perhaps you’re interested in delving into social media content marketing, or maybe a weekly blog would suit your audience’s needs. Whatever content you put forth, be sure that it remains relevant to your current brand image. If your site hosts old content that no longer depicts your business in the light that you’d like it to, take it down!
Current Brand Story
Be sure that your branding (company description, logos, site links, etc.) is consistent across all platforms. If you’ve recently undergone a rebranding, it’s important to be sure that your new content is displayed on all online directories, like GMB, Facebook and Yelp. Not only will this help with SEO, but it will additionally prevent any confusion for your customers and strengthen your brand by ensuring a strong and consistent voice across the web.
Following these four steps will put you on the path to modernization. Remember, modernizing your brand is not a one-and-done deal; you’ll need to check back periodically to ensure your content is still suitable for present day use.
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