…begins with a single step
…take the cannolis
…until her daddy takes the T-Bird away
…talking of Michelangelo
As you can probably tell from above, we are using these last lazy days of summer to focus on the 2nd half.
With that in mind, we asked our VP Team of @Mike Gaydos and @Paige Sawin to share some of their priorities for the rest of 2022.
Mike
My primary focus is on technology. As our client base grows and online profiles continue to expand the Digital Business Information they will support, we are updating and activating ever increasing volumes of data.
In order to both maximize operational efficiency internally and provide actionable, easily accessible insights for our clients, we are continuously upgrading our technology. In 2H, we expect to complete two and possibly three technology stack integrations with current and new partners.
Paige
An important part of our service is helping clients set up the tracking infrastructure for their DBI programs. This includes a wide range of KPIs including impressions, clicks, online conversions, calls, visits, direction requests and more.
Once they see the results, it becomes apparent that DBI acts as its own low cost/high performance media channel. Inevitably, we are asked “what more can we do to increase exposure?”
The opportunities are multi-faceted and include profile content expansion such as incorporating video or chat options into profiles or adding customized profile distribution to sites that are typically not included in current listing management syndication.
So, I guess you could say that much of my focus in 2H will be finding “the more” for our clients.
Want to learn more about how DSG can activate your Digital Business Information? Contact us here.
