Businesses that are most successful are those that know how to stay ahead of the competition by clearly defining their marketing strategy. Staying ahead may require you to change the marketing and business tactics that you utilized to succeed initially. While it may be frightening to abandon strategies that built your business from the ground up, it’s important to keep up with the latest trends. Read on to learn four digital marketing tips on keeping your business’ strategy ahead of the competition.
1: Know Your Market
Look into your biggest competitors in the market. It’s important to be aware of their strengths and weaknesses as well as your own. You want to differentiate yourself from the competition and make it known to customers that your business is unique, dynamic, and driven.
Additionally, be familiar with your clients. Understand their changing needs and expectations for your business and keep an open conversation. Find out where on the internet your target demographic dwells and make yourself available there. The better your customer relationship, the more insight you will have to push you ahead of the competition.
2: Optimize for Mobile
With the always evolving technological trends, it is more important than ever to optimize your website for mobile use. Throughout 2019 just over 50% of all web traffic came from mobile devices. It’s important to optimize your page to ensure that it loads quickly and adheres to best practices for user experience. Not only will this ensure that your audience has a pleasant experience on your site, but it will additionally improve your site’s search engine ranking on Google, as Google heavily prioritizes clean, mobile-friendly sites.
3: Social Media Presence
Another effective use of technology is advertising through social media. In essence, social media profiles can function as a second website for your business. Utilizing social sites paid advertising features can do wonders for business exposure, but it is not a necessity. Simply owning an active social profile can function to boost exposure and customer engagement. Interacting with customers on the websites they favor most can build trust between brands and clients.
4: Monitor Your Reviews
The most surefire way to get a leg up on competition is to know how to manage your business reviews. 88% of customers claim that online reviews heavily impact their buying decisions, meaning if you don’t already have a plan for review management, you should be making one. For more information on their importance, read our most recent blog post on the Importance of Business Reviews.
The rule of thumb is to respond to all reviews, whether positive or negative. Offer solutions for unhappy customers, and thank those that shared positive experiences. Personalized responses will alert potential clients that you care about your patrons. For businesses that have very few or overwhelmingly negative reviews, DSG offers a reputation management package to collaboratively work towards generating, managing, and responding to reviews.