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Please join us in welcoming DSG’s newest employee Travon Williams, Paid Media Director.  

Prior to joining DSG, Travon worked at Solarwinds Software LLC, a large software company that focuses on providing system management tools for network monitoring.

Travon’s eclectic background also includes stints at T-Mobile, Sony Music and luxury retail brands Nordstrom and Saks Fifth Avenue.

In his LinkedIn profile Travon describes himself as a “Marketing Disruptor, that lives outside the box.”  Intrigued,  we wanted to learn more about our new colleague and his experience and vision for his new role at DSG. 

Check out this brief Q & A to learn more about Travon. 

Q:  What is your favorite part about working in the marketing industry?

Travon: My favorite part of working in the marketing industry is being able to help people and reach them where it really matters. Many people say think outside the box, but I say there is no box because that is what limits creativity when it comes to marketing. 

Q: What is your vision for your role as Paid Media Director here at DSG?

Travon: As the Paid Media Director at DSG, my vision is to create a high-performing team that delivers exceptional results to our clients while also fostering a culture of innovation and growth. 

To achieve this vision, I aim to create a highly efficient and effective paid media team that delivers top-notch performance to our clients. This involves identifying the strengths and weaknesses of each team member and providing them with the resources and support they need to succeed. I will also develop and implement training programs to enhance the skill set of our team members and ensure that they stay up-to-date with the latest trends and techniques in paid media.

Another key component of my vision is to streamline our interactions with clients. This involves establishing clear communication channels, ensuring that we understand our clients’ business objectives and goals, and delivering campaigns that exceed their expectations. I will work closely with the account management team to ensure that our clients receive the highest level of service and support, and that we are always aligned with their overall marketing strategy.

Q: What drew you to DSG and made you want to work here ?

Travon: What drew me to DSG was its ‘homey feel’. It felt more like home for me than a big corporate environment did. I have worked for big corporations in the past and didn’t feel it was as personal as it is here at DSG with clients. I was given more creative freedom here at DSG to express my ideas and thoughts. In a company like this you are actually able to fine tune and get your hands wet with the client. You are able to come up with a strategy that is going to help them specifically instead of working with just one company. In past companies I’ve worked for, we were only concerned about our specific company’s digital properties but here we are able to work on a plethora of different companies and have access to many different opportunities. 

Q: You’ve had an incredibly varied work history.  Any interesting or fun stories to share?

Travon: There are many fun stories I can share about my work history. While working for Sony and their conglomerate of labels, it was an amazing journey. During that time, Digital Marketing and paid media was a new concept, so we were able to get our hands dirty and really learn while using these new tools. Remind you this was the end of the MySpace days. While working at Sony, I had the opportunity to go bowling with Adele while working on her Album 19. I also had the chance to spend a lot of time with incredible artists like Beyoncé, WyClef Jean, and Robin Williams. 

 Most importantly, I learned so much about being personable and  listening instinctually to what our clients wanted (the music listener) and how we could deliver.

Q: Do you have any tips for people getting into the marketing industry or for interns?

Travon: Some tips I have for interns or anyone in the marketing industry is to get as much out of it as possible. Learn as much information as you can possibly learn at college and from the work you do in your agency. Also, never be afraid to ask questions or try new things.  Trying new things and the new ideas produced from that are what people are going to gravitate toward. When asking questions I always like to say that there is no such thing as a dumb question. Anything you ask will teach you something. Who knows, a question you ask could end up being a question somebody else also had.

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