In the business world, automation is becoming more and more necessary to run a successful company. Automation in business means using technology to assist with recurring tasks, thus freeing up more of your time. It can benefit your business in a variety of areas; whether it be through marketing, customer service, or operations management, automation can save you valuable time. If you’re struggling to allocate your time among dozens of business upkeep responsibilities, you may want to evaluate where automation can help you streamline.
Possibly the most obvious choice for a beginner to the world of automation is automated emails. Automated CRM management is a valuable tool for businesses of all kinds. Finding the right CRM software or marketing team can help you to generate and retain leads through keeping active communication with your prospects.
If you own an e-commerce business, automate cart abandonment emails. Cart abandonment emails are those sent to people who have visited your site, added one or more items to their cart, and then exited the site without checking out. If the user was logged into their account, you can track that they have abandoned their cart and send an email incentivizing them to complete the checkout process. Studies find that emails sent within the first 20 minutes of cart abandonment generate a conversion rate of 5.2% according to Pronko Consulting. Partner your cart abandonment emails with automated purchase follow-up emails as well as shipping confirmations to bolster your rate of returning customers.
Automate Social Posts
If you’re active on social media, you may know how tedious it can be to log in to several different platforms each day, monitor your presence, and write out posts. Luckily, there are tools available to simplify the process. Several social media posting sites exist, each with different benefits and price points. These sites will allow you to plan out all of your social posts for the week (or the month!) in one sitting. By devoting some time to scheduling out your upcoming posts, you are saving yourself time and worry in the future.
Find the Right Technologies
Identifying the right ways to automate your workflow depends entirely on the needs of your unique business. DSG uses a customized approach, making us the perfect partner for businesses looking to automate. With a variety of tools at our disposal and the ability to handle all of your changing needs, DSG puts your success first.
DSG’s full suite of technology allows us to automate many sectors of your business. Our partnership with TapClicks means that you’ll always have informative reports and an organized workflow for your team to reference, and our partnership with Yext ensures that every aspect of your online listings are under control. Want to know what other technologies we’re using? Send us a message, we’d love to show you!
Adding some automation tools to your business can increase efficiency, reduce human error, and free up more of your time to devote to growing your business. Try these tips and you’ll be surprised by the amount of time you save!