What is The Golden Copy – and Where is Yours?
“The Golden Copy” is a term that is likely familiar to many marketers. Roughly defined…
DSGOctober 29, 2021
Advertising Opportunities on YouTube
Video marketing opens an opportunity for marketers to present engaging advertisements to a receptive audience.…
DSGAugust 26, 2021
Omnichannel customer service is the expectation, not the exception
As marketing consultants, our blog generally focuses on trending topics such as media strategy, adtech,…
DSGAugust 13, 2021
64,909 Unanswered Calls
Often, when performing needs analysis with our customers we will ask something along the lines…
DSGJuly 30, 2021
Digital-Out-Of-Home Advertising
Digital-Out-Of-Home (DOOH) advertising is similar to traditional Out-Of-Home advertising, with added technological abilities. As technology…
DSGJuly 23, 2021
Marketing Opportunities Through Nextdoor
Hyperlocal marketing, or promoting your business on a local level, is an increasingly important practice…
DSGJuly 16, 2021
Do I Need A Marketing Agency? (If You’re Asking Any Of These Questions, You Might!)
A while back I was asked to help facilitate a focus group of small and…
DSGMarch 22, 2021
How to use a SWOT Analysis
In previous blogs, we’ve discussed the complexity of developing and executing marketing programs for your…
DSGMarch 1, 2021
How are you Planning for Future Growth?
Business owners are too often focused on strategizing for short term success. While it is…
DSGFebruary 12, 2021
Emerging Media Spotlight: Snapchat – Your Ticket to Gen Z
Though there's no doubt that Google and Facebook are the Pay Per Click giants of…
DSGJanuary 29, 2021
