Listing management means harnessing the information that is available about your business online to ensure accuracy and consistency. Managing these business listings is a foundational marketing practice for all businesses as it informs search results across a wide spectrum of online and mobile platforms. Managing online listings can be difficult and time-consuming. As a result, even single location SMBs often enlist expert help or software solutions. However, Listing Management poses a unique set of challenges for larger, enterprise-level companies with hundreds or even thousands of locations spread across multiple markets and geographies. Take a look at these essential steps to help enterprises managing their listings.
Hyperlocal Marketing
Hyperlocal marketing means connecting with your business’s community through local involvement and advertising. Maintaining that local flavor and connection with the community is an extremely important contributing factor to a business’s success. For enterprise-level companies, it can be difficult to manage marketing on a hyperlocal level. As a result, individual stores or branches of larger enterprises can sometimes become heavily reliant on corporate-level marketing.
One impactful area where enterprises can assist their locations is with Listing Management. Whereas managing multiple profiles for each individual location can be daunting, technology continues to deliver improvements in efficiency and scale. Enterprise marketing departments now have multiple platforms to choose from that will aggregate, store and regularly push correct listing information out to a comprehensive network of search, directory, nav and voice sites and apps. There are a wide range of enterprise-level online presence solutions to fit every budget and goal. For more hyperlocal tips, check out DSG’s blog on How Hyperlocal Marketing Elevates your Strategy.
Why is Managing your Listings Important?
Managing your online presence is crucial in ensuring that your customers have current and accurate information about your business. This became particularly important during the pandemic when businesses were changing hours, processes and operations on a moment’s notice.
The information found in your online listings also impacts your SEO; search engines value consistency of information, so when you manage your online presence, you could be improving your search engine rankings, too.
Hyperlocal marketing is increasingly important as consumer search behavior evolves. Searches containing “near me” are becoming more prevalent, and businesses that do not optimize their local presence could be missing out on these queries. Starting your hyperlocal strategy can be as simple as claiming and optimizing your business’s Google My Business listing, which opens the opportunity for your business to appear in more maps and local searches.
Review Monitoring
Review monitoring is another tactic that can be overlooked for enterprise-level businesses. Some believe that if they already have a strong customer base, there’s no need to worry about what their online reviews say. This could not be more wrong, as customers today rely on online reviews more than ever.
In fact, 87% of customers say that they will only consider using a business if they have an average rating of 3-5 stars. Yelp is one of the most popular business review platforms, and 45% of all customers are likely to visit Yelp to check reviews before visiting a business. Securing your business’s reputation helps to safeguard its future success.
There are dozens of additional websites that can accumulate reviews on your business, and failing to monitor them leaves you in the dark on your customers’ sentiment. This customer feedback can prove invaluable in making adjustments to your business to correct pain points or facilitate growth.
DSG’s technology solutions allow our clients to manage every aspect of their online presence, from listing management to reputation management and beyond, from one dashboard. Reach out to us if you’re interested in hearing more about what DSG can do.